Marian Esanu

The most important thing that people do is they try to start a personal brand from scratch without researching.

My thing is always don't try to reinvent the wheel.

I guarantee everything is online already.

You'll find information about the topics that you want to talk about on every platform.

So at first, the most important thing in my opinion should be, let's look at five direct competitors and five indirect competitors.

Five direct competitors could like, I'll take myself as an example.

When I started doing my research for myself,

Look at five direct competitors, but direct competitors could also be people that are way bigger that you're trying to compare yourself with.

If I think about personal branding space, I can think about Gary Vee, Lewis House, Brandon Bouchard, Grant Cardone.

Even though he's known as the sales and the real estate guy, he talks about this a lot.

And a lot of other people, Frank Kern, even though he's more of a direct response, but these five have such unique approach, even though they all cover marketing and personal branding to an extent, they have a unique approach to it.

So that's the first thing that we'll have to understand.

They have a unique approach, even though they all covered.

If we look at the content that they create today, they didn't start creating it 5, 10, 20 years ago when they started their brands.

So that's what a lot of people don't realize is they try to mimic what these big brands are doing.

But then when you actually look at the audience size that they have, these people can actually post a blank or a full blown black picture and they'll get likes and comments on it.

When you're just starting out, you don't have that luxury.

And even to that extent, you look at people, let's say you look at Gary Vee and you see that he has an audience of 10 million people.

And then you try to do some research on the reels that he's posting.

And then you see reels that have 100 to 300,000 views.