Mariano Suarez-Battan

So there's a lot of little attribution costs that it's hard to map with the sophistication of systems that we have right now.

So what we do is that we generally split up general costs divided by total acquired customers.

And the things like some of the costs that we are deploying right now, we still don't know when they're going to be turning to customers.

No, not really.

I mean, we connect to the F500 startups, so I mean, something like a prop there, I mean, it's that we got a very good deal with Microsoft Azure.

Mm-hmm, yeah, really high.

I mean, we're very optimal in that regard.

Of course, like when it comes to the larger firms, we assign people to that, but yeah, it's north of 85%.

Favorite business book.

I'd say, I'd rewind back, but it's probably Purple Cow by Seth Godin.

Because it was so simple to describe that the product should be the marketing channel, right?

Even though you need to amplify it later, products should be remarkable, and if they're remarkable, you have a business.

Plenty, but... Pick one.

I like Aaron Levy's management of the press, and how he's selling a dream in a way, and how he can combine the tone of enterprise with some edge, which is also what we do, right?

We have an enterprise software company that has a neon coral logo, right?

So it's a...

I'd say LinkedIn.

I mean, LinkedIn was able to get me a lot of deals and connections that are fundamental for my business life.

I'm a pretty good sleeper, even though I have a one-year-old and a five-year-old.

So I'd say eight.