Marina Hyde

It didn't run in this exact format, by the way.

And I've been having an affair with how many years I think she was trying to bounce him into like once it was exposed, he would his wife would chuck him out, but it didn't happen in the end.

But I remember thinking the level of detail being provided here is extraordinary.

And definitely we now live in an era where people just want to be exposed.

a particularly sort of influencer level.

The male who've covered this, particularly male online, they've now got lots of people who just cover influencers.

And almost traditional celebrities, as it were, have become less interesting because people feel... Well, they're harder to research.

They're so much harder to research.

These people are putting lots of their lives online.

We've talked before about Tata Life and all those sort of scurrilous sites that love the idea that these people are fraudulent in some way.

So there's always a sort of like, this is what she puts online, but this is the actual truth of her life.

And you can already see them.

Yeah, I suppose there was people always used to say in the old days, oh, you sold your story to OK for this and that.

Now you can't be annoyed when you can't just turn the tap on and off for publicity.

And that has been democratized hugely.

Not that many people were in a position to be interesting enough to get a big budget magazine deal.

Everyone can put what they like online about themselves and seemingly do.

And I would definitely say that, yes, she's blown up for a reason.

People think there'll be lots of stories in her.

She is blowing herself up.