Mark Abbott

Now,

What I got was really, really good people that I could afford.

So it was half cash, sometimes all equity.

But I've got people that honestly cost $200,000, $300,000, $400,000, $500,000, and more a year to support the journey up until now.

And so now we're hiring full-time people.

We're actually at 50, and we're going to 100 this year.

And we're getting everybody full-time.

Well, because we think that we can grow, well, first of all, contractors aren't cheap.

And so what happens is we know that we're going from needing them two days to three days to four days, right?

And so right now I've got two senior guys in marketing and together they're costing me over a half a million.

Does that make sense?

So, and data, we've got, there's, part of what we want to do is make data a superpower for all of our clients.

And so we need a full-time head of data, like ASAP.

There's so much opportunity for us on the data world.

And so, and then talent, right, with growing.

And then, so you just start to, all of a sudden, you just, and then as the team gets more and more full-time, they want their colleagues who are supporting them

to become more and more full-time because we're all running as fast as we can run.

Does that make some sense?

All right.

Pursued by a long list of VCs.