Mark Abbott

The system will place an order for 100 units that will show up two weeks later for distribution with the correct forms and everything for them to use to make that day go smoothly for their school fundraiser.

And then they get a check from us and the supplier gets a check from us.

So we take out from both sides of the platform.

We take a little bit from the supplier.

So by adding on a small fee to each unit sold,

not dissimilar to what Airbnb does.

And then on the backside, we take five to 10% of the retail price.

So the end consumer is paying a little bit as well.

So we track a lot of different, we track about 28 different things, but the revenue driving things that we like to pay attention to are the number of campaigns on the platform.

Okay.

So how many organizations come in and do a fundraising campaign with us and how many of them do a second and third one?

Basically, once you do two, you're going to do five on average.

So that's our churn rate.

We pay attention to that.

We also look at how much you raise.

So a typical fundraising campaign will sell about $3,000 worth of product.

which is which which is about 270 for us right so we're watching that metric also of how much and then

diving into that a little bit, we're looking at what products you're selling, what the average price point of the product is, what the markup of the price is, because you can adjust your markup as an organizer.

You're not locked into a price.

You can actually custom make your prices.