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Mark Bayer

šŸ‘¤ Person
226 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Because particularly in the U.S., we're going to be heading into another phase, it looks like, where science and scientists are denigrated. So the question is, how do they still have a voice in the public square, so to speak? And really, that's what got me into this whole thing in the first place.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Because particularly in the U.S., we're going to be heading into another phase, it looks like, where science and scientists are denigrated. So the question is, how do they still have a voice in the public square, so to speak? And really, that's what got me into this whole thing in the first place.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Wonderful. Great question. And I think a lot about this. And I think, first of all, that AI certainly has its place. It could be a great first cut at something. However, I would say, reflecting what you were talking about with the Chinese translation.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Wonderful. Great question. And I think a lot about this. And I think, first of all, that AI certainly has its place. It could be a great first cut at something. However, I would say, reflecting what you were talking about with the Chinese translation.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

So if you think about AI, you think about, OK, what's going to happen is the language or the response that you get back to your query is going to be stitched together from pre-existing content that could have been around for a long time.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

So if you think about AI, you think about, OK, what's going to happen is the language or the response that you get back to your query is going to be stitched together from pre-existing content that could have been around for a long time.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

so one of my main messages is to get attention you need to present things in ways that are fresh and new and inventive and maybe counterintuitive that are surprising right so you don't want to try to how are you going to get a content that really hits that when the building blocks that you're asking ai that ai is going to pull from are really stale they're old they've been around for a while

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

so one of my main messages is to get attention you need to present things in ways that are fresh and new and inventive and maybe counterintuitive that are surprising right so you don't want to try to how are you going to get a content that really hits that when the building blocks that you're asking ai that ai is going to pull from are really stale they're old they've been around for a while

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Right. And so that's one thing to think about, right, is, OK, I can get some sort of orientation perhaps through AI. But the finished product using retread content to try to get someone's attention doesn't really seem to me to work very well at the final stage when you really during the job interview and so forth. And teachers will say, I can tell exactly when someone used it at this point.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Right. And so that's one thing to think about, right, is, OK, I can get some sort of orientation perhaps through AI. But the finished product using retread content to try to get someone's attention doesn't really seem to me to work very well at the final stage when you really during the job interview and so forth. And teachers will say, I can tell exactly when someone used it at this point.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And I know AI will be getting faster and better as you move forward. The other thing is something that you mentioned about voice, right? Which I talk about a lot for presentation. So it just doesn't sound like you. It doesn't read like you. And so it feels more artificial. Yes, it is getting better.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And I know AI will be getting faster and better as you move forward. The other thing is something that you mentioned about voice, right? Which I talk about a lot for presentation. So it just doesn't sound like you. It doesn't read like you. And so it feels more artificial. Yes, it is getting better.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Nonetheless, I think that injecting that kind of surprise and that kind of creativity, I generally call it artistry, to your communications is not something, at least right now, and maybe perhaps for the near term, you're going to get from AI. The other thing that you touched upon that I talk a lot about is the need to connect before you communicate.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Nonetheless, I think that injecting that kind of surprise and that kind of creativity, I generally call it artistry, to your communications is not something, at least right now, and maybe perhaps for the near term, you're going to get from AI. The other thing that you touched upon that I talk a lot about is the need to connect before you communicate.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And by that, connect on a human level before you get down to the substance. And this is something that many people don't actually think about. But the way I talk about it, and this really relates to AI because obviously AI is not human and probably, I don't know, who knows what's going to happen as we move forward. But I will just say that

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And by that, connect on a human level before you get down to the substance. And this is something that many people don't actually think about. But the way I talk about it, and this really relates to AI because obviously AI is not human and probably, I don't know, who knows what's going to happen as we move forward. But I will just say that

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Humans want to relate and interact with other humans that they feel understand them and get them and have similarities with them, understand their experience, maybe have some shared experiences. And I also think that goes way back to our wiring. when we were needed to make sure that we were among people who are going to be friendly to us.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

Humans want to relate and interact with other humans that they feel understand them and get them and have similarities with them, understand their experience, maybe have some shared experiences. And I also think that goes way back to our wiring. when we were needed to make sure that we were among people who are going to be friendly to us.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And one of the ways we determined that was, did they have similarities with us? And so I think in the modern day, there's this free stage that I talk about before communication. Most people actually think about, I'm going to go right to the message and how do I sequence it? What do I say? Get my 90 seconds and like all that. And I say, actually, there's something really important.

Chief Change Officer
#312 Mark Bayer: From Research to Relevance—Helping PhDs Get Heard (and Hired) — Part Two

And one of the ways we determined that was, did they have similarities with us? And so I think in the modern day, there's this free stage that I talk about before communication. Most people actually think about, I'm going to go right to the message and how do I sequence it? What do I say? Get my 90 seconds and like all that. And I say, actually, there's something really important.