Mark Bittman
👤 SpeakerAppearances Over Time
Podcast Appearances
And this was really before everything was on video.
It was 2007, 2008.
Someone's idea, probably not mine, but no one else says it's theirs either.
So someone's idea was bring a video crew.
We brought a video crew.
Jim's no-knead bread is great.
The thing, the story just took off.
The video was like the first New York Times viral video.
The story was number one on the most emailed list, like forever.
Yeah, and it wasn't, I mean, to me,
Yeah, it was a big deal, but it was funny being so well-known for someone else's thing.
But again, that's kind of how cooking is.
It's not like you invent stuff.
You put it together in a different way than people did before.
People are like, we love your pancakes.
I'm like, they're not really my pancakes.
They're like pancakes.
I just wrote down the recipe.
There is no down.
There's a thousand ways of doing it.