Mark Bittman

You can sit it on the counter for days.

It's fine.

So we think the logistics are just going to get easier and easier.

I mean, a lot of this is, you know, the shipping stuff, frozen technology really matured during COVID.

Like when...

When you could start ordering ice cream online, when that first happened, I think it was Jenny's that first happened, I was like, what is going on here?

What are these people doing?

They're shipping me ice cream, and they were.

It was expensive, but there it was.

So that was sort of a game changer.

What we're looking toward doing now is really –

Knowing where the wheat comes from, knowing who the farmer is, knowing where the wheat comes from, knowing what the wheat is, what variety it is, knowing the mill.

We know the baker already, knowing the shipping process.

Like really doing, I said this before, but really doing for bread what's been done for

Really, coffee is probably the best example, wine, beer, all these things where you went from, it's a commodity, it's kind of we need it, but it's not very good, to like, we know how this is being made, and we are making it right.

We're on that road, but it's only going to get better.

Stuff's only going to get better.

Yeah, we launched like, I guess in April, so two, three weeks ago.

We had a little Mother's Day promotion.

We sold a little.