Mark Cuban

Yeah, no, I enjoy it.

What were we talking about?

Entrepreneurs.

Sure.

Well, it depends on how much money you have.

So the question about spending money for advertising, whether it's search or other things, it depends what type of company you are.

I think for most entrepreneurial companies, particularly startups, that you have to know what sells your product.

Now, if you're just trying to get scale and you're selling it direct to consumer, you're probably going to have to advertise unless you find a better way to do it virally.

But you have to know what sells your product.

Like with Alyssa's, you know, it's- I love that you always use her.

Yeah, it's easy, right?

Yeah.

Cost plus drugs, it's easy.

Right?

You know, we have another company, Wild Earth, which is vegan dog food.

It's harder because you have to explain it.

Yeah.

The education piece is- Yeah, so there's an education piece.

But the challenge now is because of the changes Apple made to privacy, getting a return on advertising spend, ROAS, is much more difficult.

Yeah.