Mark Cuban

And so you're having to become a lot more innovative in how you sell your products.

in streaming products, whatever it is, you've got to find what the most cost-effective way to go is.

Now, part of the challenge is that learning process.

So I'm never a fan of spending a boatload.

I'm a fan of test a lot, test and retest, test and learn, because it always evolves.

And spending for search engine advertising or Facebook ads, whatever it may be, YouTube,

you're competing with everybody in your category.

And that's getting the price higher and it's getting the returns lower in a lot of respects.

So you've got to understand what the compelling aspect is for people to say yes.

What is the path of least resistance for you getting someone to say yes?

And you don't want to go all in.

And the other thing I'll say for startups is I'm not a fan of brand advertising.

No, not even a little bit.

You earn your brand and your brand...

captures an identity based off of your execution, right?

What do you mean to your customers?

That is your brand.

If you're trying to show pretty pictures and people running on the beach and all this, and you're kind of virtue signaling to your business, that's typically a waste of money.

Now, unless you're Pepsi or Coke or whatever.

And, you know, and then the other thing that I see a lot of companies make mistakes and they hire a marketing or finance, whatever, and they just do MBA 101.