Mark Cuban

Like with Alyssa's, you know, it's- I love that you always use her.

Yeah, it's easy, right?

Yeah.

Cost plus drugs, it's easy.

Right?

You know, we have another company, Wild Earth, which is vegan dog food.

It's harder because you have to explain it.

Yeah.

The education piece is- Yeah, so there's an education piece.

But the challenge now is because of the changes Apple made to privacy, getting a return on advertising spend, ROAS, is much more difficult.

Yeah.

And so you're having to become a lot more innovative in how you sell your products.

in streaming products, whatever it is, you've got to find what the most cost-effective way to go is.

Now, part of the challenge is that learning process.

So I'm never a fan of spending a boatload.

I'm a fan of test a lot, test and retest, test and learn, because it always evolves.

And spending for search engine advertising or Facebook ads, whatever it may be, YouTube,

you're competing with everybody in your category.

And that's getting the price higher and it's getting the returns lower in a lot of respects.

So you've got to understand what the compelling aspect is for people to say yes.