Mark Cuban
👤 PersonAppearances Over Time
Podcast Appearances
What is the path of least resistance for you getting someone to say yes?
And you don't want to go all in.
And the other thing I'll say for startups is I'm not a fan of brand advertising.
No, not even a little bit.
You earn your brand and your brand...
captures an identity based off of your execution, right?
What do you mean to your customers?
That is your brand.
If you're trying to show pretty pictures and people running on the beach and all this, and you're kind of virtue signaling to your business, that's typically a waste of money.
Now, unless you're Pepsi or Coke or whatever.
And, you know, and then the other thing that I see a lot of companies make mistakes and they hire a marketing or finance, whatever, and they just do MBA 101.
Right.
This is what I learned in, you know, in finance or entrepreneurship or my MBA classes.
So this must be what you do.
Right.
No.
Right.
Context matters a lot.
You know, what's your competition doing?
How do you differentiate yourself?