Mark Daniels

And I'm talking to an actual hard piece of direct mail piece into the CEO of a Fortune 500 company.

And that might be an expensive thing to mail out every quarter, but you would end up with an amazing return on investment.

So, you know, we enjoyed really

Great customer acquisition cost at Diligent and great retention too.

We were, you know, that, that company had a 99, 98.5% client retention rate.

Yeah, we had more upgrades, and it was just a good model.

Once you get a board of directors on a platform... It's a pain in the butt to get them to switch anywhere else.

Yeah, so you really have to mess up badly.

So I think they're the same as true results.

If we can provide a platform that helps companies grow, why would you leave it?

So I think we have a really unique value proposition, helping companies grow.

we have just instituted a money back guarantee, which is probably unheard of.

I think, um, in the SAS business, like, you know, pay us for $12,000, pay us $12,000 over a year.

And if your company doesn't grow, we'll give you your money back.

Um, don't really have a good answer for you there.

Lifetime value.

Um, um,

We have accounts that have lasted four or five years, so I think the LTV is going to be pretty strong if we can get the return to mail.

If the tool is helping a company grow, I think the lifetime value would definitely be 5X times the first year's contract.

That's right.