Mark Gurman

The pendant is something entry-level.

It's an accessory, eyes and ears to the phone.

The AirPods is something more substantial, right, with that audio gear in there.

And then there's the high end of the AI strategy being the smart glasses with the high-resolution camera, a computer vision camera, all sorts of functionality to really augment without a display your real-world experience using AI.

The pendant is something entry level.

It's an accessory, eyes and ears to the phone.

The AirPods is something more substantial, right, with that audio gear in there.

And then there's the high end of the AI strategy being the smart glasses with the high resolution camera, a computer vision camera, all sorts of functionality to really augment without a display your real world experience using AI.

All of these products hinge on them being able to bring the new Siri to market and it actually being effective.

They were supposed to launch it actually this month by way of introducing it.

And they were supposed to release it to consumers sometime next month as part of iOS 26.4.

But I reported last week they had hit a bunch of snags and issues.

The pendant is something entry level, it's an accessory, eyes and ears to the phone.

The AirPods is something more substantial, right, with that audio gear in there.

And then there's the high end of the AI strategy being the smart glasses with the high resolution camera, a computer vision camera, all sorts of functionality to really augment without a display your real world experience using AI.

This is Bloomberg Tech.

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