Mark Gurman

This is a bubble.

It's going to burst.

All these models are going to become commoditized.

And maybe there will be some commoditization on the models.

And obviously you're seeing that with their ability to partner with Gemini here to fix some of their problems.

But AI is not going away.

AI is not a bubble.

It's bigger than the internet was 25 years ago.

And so they really need to shift into this new direction.

And when everything is working so well in terms of sales, it's really hard to do so.

It's hard to operate the current business

and operate the future business.

Operating on two timelines is very difficult.

It's like a sports team that's winning championships.

They have the best player, but they're also trying to draft younger guys to create a next generation, and you've seen lots of difficulties for sports teams being able to do that.

It's hard for Apple and tech companies to do the same.

Innovators dilemma.

Apple, it's set to revamp Siri later this year, turning the digital assistant into the company's first AI chatbot.

Baidu, also looking at doing something similar.

Peter Elstrom, great breakdown.