Mark Gurman

We can ignore the fact they missed on Macs.

We can ignore the fact that they barely crossed expectations on services.

I guess none of that matters when the iPhone is selling so well.

But still, there's the big existential question of what's next.

It's an important question because of AI, and Apple absolutely needs to figure out its AI strategy.

There needs to be an AI reckoning of some sort there.

But they just bought themselves a very long time with this just insanely great quarter.

They buy components and memory components quarters and months in advance.

Sometimes years in advance, they have these deals struck.

So they're working off of numbers and pricing and materials here that really give them extensive pricing power over competitors.

So we'll hear more about that on the call today, but it seems like they're fine.

Yes.

I said long term.

Right.

And I'm talking really long.

OK.

The little the little the really long term here.

Right.

Like at some point there is going to be a need to fulfill these AI desires.

And, you know, they're going to have to figure that out.