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Mark Gurman

๐Ÿ‘ค Speaker
813 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It's not that they're waiting it out.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It's that they have no choice.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

They have nothing internal.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It's not that they're waiting it out.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It's that they need to do it.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

And so they're partnering with the best partner they can that's going to offer them the best pricing power, which for now is Google.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

They initially wanted to work with Anthropic, but from a pricing standpoint, that didn't work out.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

They couldn't work with OpenAI because they're, you know, hardcore competitors at this point.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

So Google is all who was left.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

And obviously the judge didn't break up the search deal there.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

So it made sense and it aligned pretty nicely for them.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

I'm answering your question.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

I'm answering your question.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It's that easy as the Pro Max.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

No, it's design.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

People buy the new designs.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

This is the first new design in half a decade.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

It got it done.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

That's why you do new designs because you're trying to bring in new customers for upgrades and that's the way to do it.

Bloomberg Talks
Instant Reaction: Apple Delivers Upbeat Forecast

Of course they know that, but it takes time to do these new designs and you kind of want to get it right.