Mark Halperin

Technology, as I said, in the digital age has become extremely important.

And knowing who has a technological edge, if one does, sometimes there's no edge, massively important, now more important than ever.

Barack Obama won in part because his operation was head and shoulders above John McCain's.

regarding the use of technology part of why donald trump in 2016 what he was able to win was his folks understood how to engage with the um the uh the social media platforms ironic that in 2020 part of why trump lost was the social media platforms turned on him in a variety of ways but in 2016 his team his crew

liaison with the big social media platforms in a way that my reporting back then showed was superior to what Hillary Clinton was doing.

So here's part of my conversation with Jamie Harrison, Democrat, Jeff Rowe, the Republican, on who's using technology better now and how and why.

Roll S1, please.

Who's better right now on the use of technology and campaigns for all the things technology is used for?

Democrats or Republicans?

Jeff?

Let's drill down on this because, again, just respectful disagreement here.

Jeff, just be more specific.

Where do you see the advantage?

It's not coming back, dude.

You're going to have to advertise about 75,000 places on video.

Okay, so what are they saying there?

They're saying that Jeff is more confident his party has an advantage.

Jamie wasn't as sure that either side had an advantage.

But Jeff's saying specifically on this question of targeting swing voters, right?

So now, again, they use technology.