Mark Halperin

Roll S1, please.

Who's better right now on the use of technology and campaigns for all the things technology is used for?

Democrats or Republicans?

Jeff?

Let's drill down on this because, again, just respectful disagreement here.

Jeff, just be more specific.

Where do you see the advantage?

It's not coming back, dude.

You're going to have to advertise about 75,000 places on video.

Okay, so what are they saying there?

They're saying that Jeff is more confident his party has an advantage.

Jamie wasn't as sure that either side had an advantage.

But Jeff's saying specifically on this question of targeting swing voters, right?

So now, again, they use technology.

They have these voter files, right?

Data on every registered voter.

The information you get differs depending on what state somebody's in.

And then they put in a big database and they cross-reference it with consumer preferences that they get from these big voter files.

And then they say, okay, I know Joe Smith lives at 125 Main Street, and I know he's a swing voter based on the data that we have.

I want him to get to vote for my candidate.