Mark Hughes
π€ SpeakerAppearances Over Time
Podcast Appearances
That's how it looks.
And I would argue thatβ¦
if Formula One now is taking the position, which is suggested by recent comments from some people in the FIA of, no, we took too much notice of automotive.
We need to look after ourselves here.
And then I think if it goes down that route and conceives future formulas in chasing the ultimate goal,
for Formula One in terms of the racing and the appeal, whilst also taking the environmental boxes with the sustainable fuel, which it's introduced this year.
I don't see why a manufacturer, if it still wanted to be involved purely for marketing reasons, wouldn't want to do so.
Because just because you are making hybrid vehicles
or heavily hybridized road cars doesn't mean that there's no marketing value.
And in terms of the, we think of the budgets that are spent in Formula One as massive.
By automotive standards, they are tiny and it's incredible value for them.
Incredible value for the biggest global reach you could possibly have.
I did some back of the envelope sort of numbers on it and just took Audi as an example of an automotive car.
So there's a power unit cost cap of 96 million a year.
The team spend cost cap 160 million a year.
So total gross spend before your income from Formula One, 256.
Audi channels its F1 spend through its R&D department.
That's what the books say.
The budget is 400 million for that.
So not that much bigger than the Formula One budget.