Mark Hughes

So a lot of the Formula One budget is accounted.

A lot of the big proportion of the total R&D spend is accounted for by the F1 project.

Now, that's mitigated a bit because you then get about 100 million back.

Say, if you assume a fifth place finish in the constructors, it comes down quite a lot to be down to about 40%.

But its marketing budget is 14 times its R&D budget.

And if it just chose to put that F1 budget through its marketing books, it would be 2.6%.

It's nothing.

It's cheap as chips.

So there's nothing even close.

to value for money in marketing terms for an automotive than F1.

And even if the link is only, they've got four wheels and they get you from one place to another, it doesn't matter.

That would be my take on it.

So F1 is just a marketing device, really?

For the automotives, I think it is.

Formula One exists for its own reasons.

sake it exists as a sport and as a technology race and all those things but for the automotives and how they use it it's purely marketing yeah so but the rules were kind of adjusted and

Yeah, I think it has to.

Otherwise, it hasn't really got something which it could.

It's got something which has got temporary appeal and has brought new people in, which is great.

But it hasn't got any authenticity.