Mark Manson

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

You just need to write an amazing book that people want to go talk about and buy for their friends and buy for their family members. But that's the answer that nobody wants to hear. Everybody wants to know that there's some hack or some formula or some promotion that I did that moved the needle. And the fact is, there really wasn't.

Yes, that's actually a really good point. I would say the majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. I had really thought deeply about why they went viral.

Yes, that's actually a really good point. I would say the majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. I had really thought deeply about why they went viral.

Yes, that's actually a really good point. I would say the majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. I had really thought deeply about why they went viral.

Yes, that's actually a really good point. I would say the majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. I had really thought deeply about why they went viral.

Yes, that's actually a really good point. I would say the majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. I had really thought deeply about why they went viral.

Yes. That's actually a really good point. I would say The majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. And I had really thought deeply about why they went viral.

Yes. That's actually a really good point. I would say The majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. And I had really thought deeply about why they went viral.

Yes. That's actually a really good point. I would say The majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. And I had really thought deeply about why they went viral.

Yes. That's actually a really good point. I would say The majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. And I had really thought deeply about why they went viral.

Yes. That's actually a really good point. I would say The majority of the marketing and promotion was done before I wrote it, which was sitting down and deciding what I should write in the first place and why. Because at that point, a lot of the ideas that ended up in the book had been viral blog posts. And I had really thought deeply about why they went viral.

And what you just described is a big reason. In a large self-help market full of touchy-feely, woo-woo stuff, this was pretty gritty and raw and realistic. And internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market. So yeah, it was...