Mark Manson

And what you just described is a big reason. In a large self-help market full of touchy-feely, woo-woo stuff, this was pretty gritty and raw and realistic. And internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market. So yeah, it was...

And what you just described is a big reason. In a large self-help market full of touchy-feely, woo-woo stuff, this was pretty gritty and raw and realistic. And internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market. So yeah, it was...

And what you just described is a big reason. In a large self-help market full of touchy-feely, woo-woo stuff, this was pretty gritty and raw and realistic. And internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market. So yeah, it was...

And what you just described is a big reason. In a large self-help market full of touchy-feely, woo-woo stuff, this was pretty gritty and raw and realistic. And internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market. So yeah, it was...

And what you just described is a big reason. In a large self-help market full of touchy-feely woo-woo stuff, This was pretty gritty and raw and realistic and Internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market.

And what you just described is a big reason. In a large self-help market full of touchy-feely woo-woo stuff, This was pretty gritty and raw and realistic and Internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market.

And what you just described is a big reason. In a large self-help market full of touchy-feely woo-woo stuff, This was pretty gritty and raw and realistic and Internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market.

And what you just described is a big reason. In a large self-help market full of touchy-feely woo-woo stuff, This was pretty gritty and raw and realistic and Internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market.

And what you just described is a big reason. In a large self-help market full of touchy-feely woo-woo stuff, This was pretty gritty and raw and realistic and Internally to my team, I used to say, I write self-help for people who hate self-help. That was the target market.

Choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

Choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

Choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

Choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

Choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

So yeah, it was choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

So yeah, it was choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

So yeah, it was choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

So yeah, it was choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

So yeah, it was choosing the target audience, understanding the market segmentation, how I was going to differentiate myself, and figuring the branding out. That was the stuff that put gasoline on the fire. The email sequence and how many book tour events I did, that was all just completely inconsequential.

Yeah, it was really funny, actually. I remember when I was pitching Subtle Art to publishers, I had all my newsletter followers and my Facebook followers, all the numbers were in the pitch. And none of the publishers cared about that. All they wanted to know was which celebrities I knew or which celebrities I thought I could talk to to get promoted. They were very, very concerned about that.