Mark Rampolla

Culture endures. It can last for generations if done right. This is the sort of stuff that becomes legacy for decades, if not longer.

Culture endures. It can last for generations if done right. This is the sort of stuff that becomes legacy for decades, if not longer.

Culture endures. It can last for generations if done right. This is the sort of stuff that becomes legacy for decades, if not longer.

Assuming they have to solve it all up front before they get out and learn. There's just nothing like getting out and learning. Fail fast, iterate constantly, see reality. What's really going on in your business? What's going on in consumers? What's going on in trends? Be very clear about your intention, what you're trying to build and what the hypothesis is.

Assuming they have to solve it all up front before they get out and learn. There's just nothing like getting out and learning. Fail fast, iterate constantly, see reality. What's really going on in your business? What's going on in consumers? What's going on in trends? Be very clear about your intention, what you're trying to build and what the hypothesis is.

Assuming they have to solve it all up front before they get out and learn. There's just nothing like getting out and learning. Fail fast, iterate constantly, see reality. What's really going on in your business? What's going on in consumers? What's going on in trends? Be very clear about your intention, what you're trying to build and what the hypothesis is.

We go all in for weeks or months until we step back and look, is it working? Does that hypothesis still hold? Is the intention still clear? We can't control the outcome. Dive back in, do it again.

We go all in for weeks or months until we step back and look, is it working? Does that hypothesis still hold? Is the intention still clear? We can't control the outcome. Dive back in, do it again.

We go all in for weeks or months until we step back and look, is it working? Does that hypothesis still hold? Is the intention still clear? We can't control the outcome. Dive back in, do it again.

Everything I do in my life now is an experiment. Nobody has it figured out. You don't have to have it figured out. It's all testing. It's all learning.

Everything I do in my life now is an experiment. Nobody has it figured out. You don't have to have it figured out. It's all testing. It's all learning.

Everything I do in my life now is an experiment. Nobody has it figured out. You don't have to have it figured out. It's all testing. It's all learning.

Great to be here, Lauren. Thanks for inviting me.

Great to be here, Lauren. Thanks for inviting me.

Great to be here, Lauren. Thanks for inviting me.

It's fascinating for me when I think about culture, because generally it's this nebulous term, everybody use it, but what does it really mean? And I think it's one of those things that it shows up in different ways. And so what I think about, I thought a lot about when I was building Zico, what I think about when we're investing in companies is...

It's fascinating for me when I think about culture, because generally it's this nebulous term, everybody use it, but what does it really mean? And I think it's one of those things that it shows up in different ways. And so what I think about, I thought a lot about when I was building Zico, what I think about when we're investing in companies is...

It's fascinating for me when I think about culture, because generally it's this nebulous term, everybody use it, but what does it really mean? And I think it's one of those things that it shows up in different ways. And so what I think about, I thought a lot about when I was building Zico, what I think about when we're investing in companies is...

where it shows up in places that you might not always think about it, right? So for us at Zico, what that meant to me is it wasn't just about the product. Where is it showing up? How is it represented there? And what's the experience, the even somatic, emotional, physical experience that a customer and a consumer ultimately have with that product, right?

where it shows up in places that you might not always think about it, right? So for us at Zico, what that meant to me is it wasn't just about the product. Where is it showing up? How is it represented there? And what's the experience, the even somatic, emotional, physical experience that a customer and a consumer ultimately have with that product, right?