Mark Rampolla

where it shows up in places that you might not always think about it, right? So for us at Zico, what that meant to me is it wasn't just about the product. Where is it showing up? How is it represented there? And what's the experience, the even somatic, emotional, physical experience that a customer and a consumer ultimately have with that product, right?

And so I'll give you some examples from Zico and then how this applies in other brands. But what that meant for me is versus talking to a sales rep about their business and what they were doing, my approach was show me. I want to go see it in stores and I want to try to and see it in location and get a sense of how they are creating that experience. And so

And so I'll give you some examples from Zico and then how this applies in other brands. But what that meant for me is versus talking to a sales rep about their business and what they were doing, my approach was show me. I want to go see it in stores and I want to try to and see it in location and get a sense of how they are creating that experience. And so

And so I'll give you some examples from Zico and then how this applies in other brands. But what that meant for me is versus talking to a sales rep about their business and what they were doing, my approach was show me. I want to go see it in stores and I want to try to and see it in location and get a sense of how they are creating that experience. And so

What I would do is go into a store, but particularly where this really came to life for us early on was like you mentioned, a yoga studio. It's one thing to see, okay, there's product there, but it's another to see that the person behind the counter is wearing a Zico shirt. that they know him or her when they come in. Oh, hey, Janica, thanks for, there you are again. Good to see you.

What I would do is go into a store, but particularly where this really came to life for us early on was like you mentioned, a yoga studio. It's one thing to see, okay, there's product there, but it's another to see that the person behind the counter is wearing a Zico shirt. that they know him or her when they come in. Oh, hey, Janica, thanks for, there you are again. Good to see you.

What I would do is go into a store, but particularly where this really came to life for us early on was like you mentioned, a yoga studio. It's one thing to see, okay, there's product there, but it's another to see that the person behind the counter is wearing a Zico shirt. that they know him or her when they come in. Oh, hey, Janica, thanks for, there you are again. Good to see you.

You doing a class tonight, right? To see that there's some Zico material there, it becomes an experience, right? That tells me we're building the kind of culture that, Because that person that's a sales rep, it's been on the job for a day or a week or somebody they're training with is so obsessed with the culture, so obsessed with the brand that it's coming to life in everything they do, right?

You doing a class tonight, right? To see that there's some Zico material there, it becomes an experience, right? That tells me we're building the kind of culture that, Because that person that's a sales rep, it's been on the job for a day or a week or somebody they're training with is so obsessed with the culture, so obsessed with the brand that it's coming to life in everything they do, right?

You doing a class tonight, right? To see that there's some Zico material there, it becomes an experience, right? That tells me we're building the kind of culture that, Because that person that's a sales rep, it's been on the job for a day or a week or somebody they're training with is so obsessed with the culture, so obsessed with the brand that it's coming to life in everything they do, right?

And so what I look for when I'm meeting with companies now is, you know, what the CEO says is, founder says is one thing. What I want to see is, I'll talk to the junior most person I can meet. Tell me about the company. What are you guys up to? Right. And that tells me so much more than what you see on posters or hear from them. I want to see, I talk to customers, right?

And so what I look for when I'm meeting with companies now is, you know, what the CEO says is, founder says is one thing. What I want to see is, I'll talk to the junior most person I can meet. Tell me about the company. What are you guys up to? Right. And that tells me so much more than what you see on posters or hear from them. I want to see, I talk to customers, right?

And so what I look for when I'm meeting with companies now is, you know, what the CEO says is, founder says is one thing. What I want to see is, I'll talk to the junior most person I can meet. Tell me about the company. What are you guys up to? Right. And that tells me so much more than what you see on posters or hear from them. I want to see, I talk to customers, right?

What we, we do deep diligence. Okay. What's their experience with that, with this company? How do they experience the team? How does it show up in different ways?

What we, we do deep diligence. Okay. What's their experience with that, with this company? How do they experience the team? How does it show up in different ways?

What we, we do deep diligence. Okay. What's their experience with that, with this company? How do they experience the team? How does it show up in different ways?

What does it look like? You know, if I'm walking through a warehouse, I'll talk to the warehouse people. I want to see what I what somebody in the back room of a store, how they experience a brand or a service, that gives me a sense of what culture is.

What does it look like? You know, if I'm walking through a warehouse, I'll talk to the warehouse people. I want to see what I what somebody in the back room of a store, how they experience a brand or a service, that gives me a sense of what culture is.

What does it look like? You know, if I'm walking through a warehouse, I'll talk to the warehouse people. I want to see what I what somebody in the back room of a store, how they experience a brand or a service, that gives me a sense of what culture is.

Yeah, that's a prime example. That is sort of the textbook, so non-textbook, but yet is textbook example. That starts with Mike Cesaro, the founder. And this is who he is. He is... Tatted up, he lives sort of an alternative lifestyle, but he's also got kids and he's a funny guy and he loves humor.