Mark Rampolla

Yeah, that's a prime example. That is sort of the textbook, so non-textbook, but yet is textbook example. That starts with Mike Cesaro, the founder. And this is who he is. He is... Tatted up, he lives sort of an alternative lifestyle, but he's also got kids and he's a funny guy and he loves humor.

Yeah, that's a prime example. That is sort of the textbook, so non-textbook, but yet is textbook example. That starts with Mike Cesaro, the founder. And this is who he is. He is... Tatted up, he lives sort of an alternative lifestyle, but he's also got kids and he's a funny guy and he loves humor.

And so this was his way of just sort of saying, wait a second, I'm not the only one out there that both likes water, wouldn't be caught dead drinking a Fiji or a Dasani, doesn't represent his lifestyle, but he can poke fun at everything to a certain extent, right? Mm-hmm.

And so this was his way of just sort of saying, wait a second, I'm not the only one out there that both likes water, wouldn't be caught dead drinking a Fiji or a Dasani, doesn't represent his lifestyle, but he can poke fun at everything to a certain extent, right? Mm-hmm.

And so this was his way of just sort of saying, wait a second, I'm not the only one out there that both likes water, wouldn't be caught dead drinking a Fiji or a Dasani, doesn't represent his lifestyle, but he can poke fun at everything to a certain extent, right? Mm-hmm.

So that shows up in, certainly they've built a marketing team that's almost Saturday Night Live skit level, you know, writers and teams of creativity. But it also shows up in just the way they go to market and the way they sell. And now they have formal board meetings and they have formal processes, but everything's got a little edge of humor.

So that shows up in, certainly they've built a marketing team that's almost Saturday Night Live skit level, you know, writers and teams of creativity. But it also shows up in just the way they go to market and the way they sell. And now they have formal board meetings and they have formal processes, but everything's got a little edge of humor.

So that shows up in, certainly they've built a marketing team that's almost Saturday Night Live skit level, you know, writers and teams of creativity. But it also shows up in just the way they go to market and the way they sell. And now they have formal board meetings and they have formal processes, but everything's got a little edge of humor.

All the presentations, all the deck, all the communication, all the swag, everything has this sort of edge to it that represents the brand. And the beauty is, you know, what I saw as well with Zico when it was acquired by Coke, when you do these things right, it endures. Culture endures. And it starts early, but it can last forever. you know, generations if done right.

All the presentations, all the deck, all the communication, all the swag, everything has this sort of edge to it that represents the brand. And the beauty is, you know, what I saw as well with Zico when it was acquired by Coke, when you do these things right, it endures. Culture endures. And it starts early, but it can last forever. you know, generations if done right.

All the presentations, all the deck, all the communication, all the swag, everything has this sort of edge to it that represents the brand. And the beauty is, you know, what I saw as well with Zico when it was acquired by Coke, when you do these things right, it endures. Culture endures. And it starts early, but it can last forever. you know, generations if done right.

And so what I love about Liquid Death is they're doing that not just for the brand today, but this is the sort of stuff that becomes legacy for decades, if not longer.

And so what I love about Liquid Death is they're doing that not just for the brand today, but this is the sort of stuff that becomes legacy for decades, if not longer.

And so what I love about Liquid Death is they're doing that not just for the brand today, but this is the sort of stuff that becomes legacy for decades, if not longer.

The office is in LA and yeah, they've got a skateboard area and a ping pong table area.

The office is in LA and yeah, they've got a skateboard area and a ping pong table area.

The office is in LA and yeah, they've got a skateboard area and a ping pong table area.

It's, it's, it's a blast, but that really, that really does orient it from Mike. And I, you know, we took, we invited Mike and one of his senior guys on a trip we do as a firm snowboarding. These guys crushed it. I mean, you have people, some of them were skiing, some were snowboarding. These guys are amazing. Right. And so they're, that's their lifestyle. They're having fun. Yeah.

It's, it's, it's a blast, but that really, that really does orient it from Mike. And I, you know, we took, we invited Mike and one of his senior guys on a trip we do as a firm snowboarding. These guys crushed it. I mean, you have people, some of them were skiing, some were snowboarding. These guys are amazing. Right. And so they're, that's their lifestyle. They're having fun. Yeah.

It's, it's, it's a blast, but that really, that really does orient it from Mike. And I, you know, we took, we invited Mike and one of his senior guys on a trip we do as a firm snowboarding. These guys crushed it. I mean, you have people, some of them were skiing, some were snowboarding. These guys are amazing. Right. And so they're, that's their lifestyle. They're having fun. Yeah.