Mark Rampolla

If they're not talking dollars and cents from their customers, we're out. Because the smart ones say, look, I'm going to, I'm selling to Target a new material science packaging solution, but it is cost competitive and it saves them money. And oh, by the way, it also has CO2 reduction.

If they're not talking dollars and cents from their customers, we're out. Because the smart ones say, look, I'm going to, I'm selling to Target a new material science packaging solution, but it is cost competitive and it saves them money. And oh, by the way, it also has CO2 reduction.

Because if they're smart, they've done the research to know the buyer at Target probably absolutely has a profit goal. They probably also have an environmental goal, but that will never chunk the profit goal. So if you're trying to sell them on that, the other thing is understanding in our industry, buyers, right? What do they really care about? And it's not just the product that sells on shelf.

Because if they're smart, they've done the research to know the buyer at Target probably absolutely has a profit goal. They probably also have an environmental goal, but that will never chunk the profit goal. So if you're trying to sell them on that, the other thing is understanding in our industry, buyers, right? What do they really care about? And it's not just the product that sells on shelf.

Because if they're smart, they've done the research to know the buyer at Target probably absolutely has a profit goal. They probably also have an environmental goal, but that will never chunk the profit goal. So if you're trying to sell them on that, the other thing is understanding in our industry, buyers, right? What do they really care about? And it's not just the product that sells on shelf.

They've got objectives. What are those objectives? What are they measured on? Is it inventory losses? Is it efficiency of space? Once you understand those, then you can tailor your offering to match that or not. Go fish somewhere else where the fish are going to bite what you're offering.

They've got objectives. What are those objectives? What are they measured on? Is it inventory losses? Is it efficiency of space? Once you understand those, then you can tailor your offering to match that or not. Go fish somewhere else where the fish are going to bite what you're offering.

They've got objectives. What are those objectives? What are they measured on? Is it inventory losses? Is it efficiency of space? Once you understand those, then you can tailor your offering to match that or not. Go fish somewhere else where the fish are going to bite what you're offering.

Same with consumers, right? There's ample data about the gap between what consumers say they'll do and what they'll really do. Health awareness, sustainability, and other things. And so I can tell you personally, I've had a massive shift in the last decade. I used to invest in and want to be part of companies that had an idea of the way the world should work. I'm done with shirts.

Same with consumers, right? There's ample data about the gap between what consumers say they'll do and what they'll really do. Health awareness, sustainability, and other things. And so I can tell you personally, I've had a massive shift in the last decade. I used to invest in and want to be part of companies that had an idea of the way the world should work. I'm done with shirts.

Same with consumers, right? There's ample data about the gap between what consumers say they'll do and what they'll really do. Health awareness, sustainability, and other things. And so I can tell you personally, I've had a massive shift in the last decade. I used to invest in and want to be part of companies that had an idea of the way the world should work. I'm done with shirts.

I see reality, right? This is the way the world works. That doesn't mean that we don't have these challenges or opportunities, but how it's the need behind the need, right? So consumers, retailers in a B2B environment, they're making decisions for their self-interest and there's an economic part to that. That doesn't mean it's the only way, right?

I see reality, right? This is the way the world works. That doesn't mean that we don't have these challenges or opportunities, but how it's the need behind the need, right? So consumers, retailers in a B2B environment, they're making decisions for their self-interest and there's an economic part to that. That doesn't mean it's the only way, right?

I see reality, right? This is the way the world works. That doesn't mean that we don't have these challenges or opportunities, but how it's the need behind the need, right? So consumers, retailers in a B2B environment, they're making decisions for their self-interest and there's an economic part to that. That doesn't mean it's the only way, right?

But to ignore that, you're missing the point, you know? And there's sort of the reasons to believe and, you know, emotional and rational, right? Good companies get behind both of those. What's the rational reason is this is going to save money. It's good for the emotional ones. I get to go tell people that I just was involved in this cool company, right? I get excited.

But to ignore that, you're missing the point, you know? And there's sort of the reasons to believe and, you know, emotional and rational, right? Good companies get behind both of those. What's the rational reason is this is going to save money. It's good for the emotional ones. I get to go tell people that I just was involved in this cool company, right? I get excited.

But to ignore that, you're missing the point, you know? And there's sort of the reasons to believe and, you know, emotional and rational, right? Good companies get behind both of those. What's the rational reason is this is going to save money. It's good for the emotional ones. I get to go tell people that I just was involved in this cool company, right? I get excited.

I could tell my boss that this or that, right? Those things matter, but you got to understand, you know, which ones you're playing on.

I could tell my boss that this or that, right? Those things matter, but you got to understand, you know, which ones you're playing on.

I could tell my boss that this or that, right? Those things matter, but you got to understand, you know, which ones you're playing on.