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Mark Rampolla

👤 Person
285 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Oh boy, that's a great question. That's a great question. I have been thinking about that recently and I don't know the answer today, to be frank, because I realized I had really good training in that. Maybe I have an empathetic inclination, but I also got trained in that in sales training, corporate sales training early on. I just had a great program that sort of grilled that into my mind.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Oh boy, that's a great question. That's a great question. I have been thinking about that recently and I don't know the answer today, to be frank, because I realized I had really good training in that. Maybe I have an empathetic inclination, but I also got trained in that in sales training, corporate sales training early on. I just had a great program that sort of grilled that into my mind.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Oh boy, that's a great question. That's a great question. I have been thinking about that recently and I don't know the answer today, to be frank, because I realized I had really good training in that. Maybe I have an empathetic inclination, but I also got trained in that in sales training, corporate sales training early on. I just had a great program that sort of grilled that into my mind.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I'm thinking about that more. And I have been spending some time with my team trying to model that, where we sit down and I'm asking the question, what really is going on here? What are the needs? What's the emotional, what's the functional needs that they have? But you're making me think that I may need to formalize that a little bit more.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I'm thinking about that more. And I have been spending some time with my team trying to model that, where we sit down and I'm asking the question, what really is going on here? What are the needs? What's the emotional, what's the functional needs that they have? But you're making me think that I may need to formalize that a little bit more.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I'm thinking about that more. And I have been spending some time with my team trying to model that, where we sit down and I'm asking the question, what really is going on here? What are the needs? What's the emotional, what's the functional needs that they have? But you're making me think that I may need to formalize that a little bit more.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

As you say that, I realize the way we are training our team in that is coaching. So we have an active coaching program. Everybody in the team gets coaching. And a big part of that coaching is listening. And we practice putting somebody in, letting them speak, and also practice being aware of what comes up.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

As you say that, I realize the way we are training our team in that is coaching. So we have an active coaching program. Everybody in the team gets coaching. And a big part of that coaching is listening. And we practice putting somebody in, letting them speak, and also practice being aware of what comes up.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

As you say that, I realize the way we are training our team in that is coaching. So we have an active coaching program. Everybody in the team gets coaching. And a big part of that coaching is listening. And we practice putting somebody in, letting them speak, and also practice being aware of what comes up.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

One of the reasons people get blocked in listening is they're so focused on what's going on in their own head. There's techniques and tools to be aware of that to then allow listening. What comes to mind, I don't know if you're an Eric Fromm fan, you know that name, The Art of Listening? I don't know him. I've heard that book, but I haven't, I gotta get it. Okay. 1950s, but incredible. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

One of the reasons people get blocked in listening is they're so focused on what's going on in their own head. There's techniques and tools to be aware of that to then allow listening. What comes to mind, I don't know if you're an Eric Fromm fan, you know that name, The Art of Listening? I don't know him. I've heard that book, but I haven't, I gotta get it. Okay. 1950s, but incredible. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

One of the reasons people get blocked in listening is they're so focused on what's going on in their own head. There's techniques and tools to be aware of that to then allow listening. What comes to mind, I don't know if you're an Eric Fromm fan, you know that name, The Art of Listening? I don't know him. I've heard that book, but I haven't, I gotta get it. Okay. 1950s, but incredible. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Yes. Oh my God. Is that true? I know. One simple little book that comes to mind is, um, Say less, ask more, and change how you read forever, the coaching book. Yeah. It's even that idea, like, just say less. See what happens.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Yes. Oh my God. Is that true? I know. One simple little book that comes to mind is, um, Say less, ask more, and change how you read forever, the coaching book. Yeah. It's even that idea, like, just say less. See what happens.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Yes. Oh my God. Is that true? I know. One simple little book that comes to mind is, um, Say less, ask more, and change how you read forever, the coaching book. Yeah. It's even that idea, like, just say less. See what happens.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

What was it? Hmm. Hmm. Yeah. So I'll share one. I'm not going to give the name of the brand because it's an investment we're looking at. Great. Known this brand for a while, met the founder, and then I visited his office. And it was hard to find. It was in a relatively remote area outside of a sizable city. And it was a nondescript building. And it was around the back.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

What was it? Hmm. Hmm. Yeah. So I'll share one. I'm not going to give the name of the brand because it's an investment we're looking at. Great. Known this brand for a while, met the founder, and then I visited his office. And it was hard to find. It was in a relatively remote area outside of a sizable city. And it was a nondescript building. And it was around the back.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

What was it? Hmm. Hmm. Yeah. So I'll share one. I'm not going to give the name of the brand because it's an investment we're looking at. Great. Known this brand for a while, met the founder, and then I visited his office. And it was hard to find. It was in a relatively remote area outside of a sizable city. And it was a nondescript building. And it was around the back.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And it was basically this teeny little, not so teeny warehouse. And I loved it right away because I realized it's a sizable business, quite profitable. And I realized these guys run, they run lean businesses. And I get in there and it is all about the brand. It is not spent money branding out, but it just represented theirs. They had an indoor golf set up. They had weights.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And it was basically this teeny little, not so teeny warehouse. And I loved it right away because I realized it's a sizable business, quite profitable. And I realized these guys run, they run lean businesses. And I get in there and it is all about the brand. It is not spent money branding out, but it just represented theirs. They had an indoor golf set up. They had weights.