Mark Rampolla

taught me to really think even deeper. So then one example was with Zico, we decided we were going after yoga studios. At the time, hot yoga was the rage. So that's what we were going after. And I decided to really get to know these studio owners. Who are they? What are they about? What are they struggling with? What are their concerns about their business, right?

taught me to really think even deeper. So then one example was with Zico, we decided we were going after yoga studios. At the time, hot yoga was the rage. So that's what we were going after. And I decided to really get to know these studio owners. Who are they? What are they about? What are they struggling with? What are their concerns about their business, right?

Their last beverages were insignificant, coconut water. They love Zico, but how does that really tie into their business? And so the more time I spent with them, I understand they're all independent business people. At most, they had two or three studios. Their lifeblood is getting, you know, versus butts in seats, it's feet on mats probably, right?

Their last beverages were insignificant, coconut water. They love Zico, but how does that really tie into their business? And so the more time I spent with them, I understand they're all independent business people. At most, they had two or three studios. Their lifeblood is getting, you know, versus butts in seats, it's feet on mats probably, right?

Their last beverages were insignificant, coconut water. They love Zico, but how does that really tie into their business? And so the more time I spent with them, I understand they're all independent business people. At most, they had two or three studios. Their lifeblood is getting, you know, versus butts in seats, it's feet on mats probably, right?

And so I realized that's a constant concern that they had, right? So I asked them, how do you do that? How do you build your audience? What do you do? And I realized that, you know, they're all trying to market like anybody else and run the studios and they're not all great marketers themselves. So what I realized is, what if we can help them solve their problem of getting more people in the door?

And so I realized that's a constant concern that they had, right? So I asked them, how do you do that? How do you build your audience? What do you do? And I realized that, you know, they're all trying to market like anybody else and run the studios and they're not all great marketers themselves. So what I realized is, what if we can help them solve their problem of getting more people in the door?

And so I realized that's a constant concern that they had, right? So I asked them, how do you do that? How do you build your audience? What do you do? And I realized that, you know, they're all trying to market like anybody else and run the studios and they're not all great marketers themselves. So what I realized is, what if we can help them solve their problem of getting more people in the door?

And so what we did is, As part of our sort of program, we would say, look, we'd like you to bring in Zico and give you some free product to promote it. But by the way, when we do our demos and events down the street, we're going to be giving out, do you have cards we can give out that are a first free visit? Oh, you don't? Well, we'll make some for you. So now we're out.

And so what we did is, As part of our sort of program, we would say, look, we'd like you to bring in Zico and give you some free product to promote it. But by the way, when we do our demos and events down the street, we're going to be giving out, do you have cards we can give out that are a first free visit? Oh, you don't? Well, we'll make some for you. So now we're out.

And so what we did is, As part of our sort of program, we would say, look, we'd like you to bring in Zico and give you some free product to promote it. But by the way, when we do our demos and events down the street, we're going to be giving out, do you have cards we can give out that are a first free visit? Oh, you don't? Well, we'll make some for you. So now we're out.

giving away, so people come in to the studio with a little Zico stamped on it, right? Similarly, we realized they had a hard time retaining yoga instructors. And so we put together a program where we would do contests and support yoga teachers getting their training so they would come back. So now Zico's part of building their business and retaining their talent.

giving away, so people come in to the studio with a little Zico stamped on it, right? Similarly, we realized they had a hard time retaining yoga instructors. And so we put together a program where we would do contests and support yoga teachers getting their training so they would come back. So now Zico's part of building their business and retaining their talent.

giving away, so people come in to the studio with a little Zico stamped on it, right? Similarly, we realized they had a hard time retaining yoga instructors. And so we put together a program where we would do contests and support yoga teachers getting their training so they would come back. So now Zico's part of building their business and retaining their talent.

Well, of course they're going to sell their coconut water. Our major competitor was the guy, the founder even told me, he's like, for five years, we did everything we could to get in these yoga studios. We could never get in because we had them, they did yoga competitions. We were there because that was their way of sort of expressing their creativity and what they were trying to do.

Well, of course they're going to sell their coconut water. Our major competitor was the guy, the founder even told me, he's like, for five years, we did everything we could to get in these yoga studios. We could never get in because we had them, they did yoga competitions. We were there because that was their way of sort of expressing their creativity and what they were trying to do.

Well, of course they're going to sell their coconut water. Our major competitor was the guy, the founder even told me, he's like, for five years, we did everything we could to get in these yoga studios. We could never get in because we had them, they did yoga competitions. We were there because that was their way of sort of expressing their creativity and what they were trying to do.

So we're so embedded in that community that there's just no way anybody else was gonna take our place.

So we're so embedded in that community that there's just no way anybody else was gonna take our place.

So we're so embedded in that community that there's just no way anybody else was gonna take our place.