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Mark Rampolla

👤 Person
285 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Look, in another life, I would be a facilitator. I think it's incredible skill. And I've had some training in that as well. But what I've learned is even though I consider myself pretty good at it, I can't be the leader in the room and do that, right? It just, the mind doesn't work that way. And there's a lot of research around group dynamics that show why it's challenging. So very cool.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I love that you did that.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I love that you did that.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I love that you did that.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I have some thoughts, but I'm curious. What do we love about that?

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I have some thoughts, but I'm curious. What do we love about that?

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

I have some thoughts, but I'm curious. What do we love about that?

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Look, we're not far away as a firm. We'll have a full time. either facilitator slash people talent, like whatever that, they're tough. They could be separate in some ways. But even right now, we have a dedicated person. In fact, we use the same person that does, facilitates our big strategy meetings for my partner and I for an annual offsite and ongoing about our dynamic. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Look, we're not far away as a firm. We'll have a full time. either facilitator slash people talent, like whatever that, they're tough. They could be separate in some ways. But even right now, we have a dedicated person. In fact, we use the same person that does, facilitates our big strategy meetings for my partner and I for an annual offsite and ongoing about our dynamic. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

Look, we're not far away as a firm. We'll have a full time. either facilitator slash people talent, like whatever that, they're tough. They could be separate in some ways. But even right now, we have a dedicated person. In fact, we use the same person that does, facilitates our big strategy meetings for my partner and I for an annual offsite and ongoing about our dynamic. Yeah.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

So I'll start with a story. I'll tell you one in Zika that I think is relevant, but just to give you some even more context on that. When I ran my first business for a multinational in Latin America, I had a guy that I inherited that ran a certain service territory and particularly his biggest customers were in Panama. And the thing I observed with him is

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

So I'll start with a story. I'll tell you one in Zika that I think is relevant, but just to give you some even more context on that. When I ran my first business for a multinational in Latin America, I had a guy that I inherited that ran a certain service territory and particularly his biggest customers were in Panama. And the thing I observed with him is

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

So I'll start with a story. I'll tell you one in Zika that I think is relevant, but just to give you some even more context on that. When I ran my first business for a multinational in Latin America, I had a guy that I inherited that ran a certain service territory and particularly his biggest customers were in Panama. And the thing I observed with him is

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And there's one time where he told me, Mark, I'm going to be out for a few days. And I said, okay, what are you doing? Are you on vacation schedule or whatever? He's like, well, I'm going to be in Miami. Enrique, who's the chairman and CEO, chairman of the board of the customer, our biggest customer, he's going to be having surgery. His wife's going to be having surgery.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And there's one time where he told me, Mark, I'm going to be out for a few days. And I said, okay, what are you doing? Are you on vacation schedule or whatever? He's like, well, I'm going to be in Miami. Enrique, who's the chairman and CEO, chairman of the board of the customer, our biggest customer, he's going to be having surgery. His wife's going to be having surgery.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And there's one time where he told me, Mark, I'm going to be out for a few days. And I said, okay, what are you doing? Are you on vacation schedule or whatever? He's like, well, I'm going to be in Miami. Enrique, who's the chairman and CEO, chairman of the board of the customer, our biggest customer, he's going to be having surgery. His wife's going to be having surgery.

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And I helped to get him into a hospital. that he couldn't have got in otherwise. And I'm making sure he's set up, his kids are set up and everything's set up. So they just have a great, you know, as best experience as you can. That to me was the learning. I've talked about the need behind the need. How do you run a business when you're worried about somebody going through surgery, right? So that-

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And I helped to get him into a hospital. that he couldn't have got in otherwise. And I'm making sure he's set up, his kids are set up and everything's set up. So they just have a great, you know, as best experience as you can. That to me was the learning. I've talked about the need behind the need. How do you run a business when you're worried about somebody going through surgery, right? So that-

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

And I helped to get him into a hospital. that he couldn't have got in otherwise. And I'm making sure he's set up, his kids are set up and everything's set up. So they just have a great, you know, as best experience as you can. That to me was the learning. I've talked about the need behind the need. How do you run a business when you're worried about somebody going through surgery, right? So that-

Experts of Experience
Why Some Brands Become Movements (and Others Don’t)

taught me to really think even deeper. So then one example was with Zico, we decided we were going after yoga studios. At the time, hot yoga was the rage. So that's what we were going after. And I decided to really get to know these studio owners. Who are they? What are they about? What are they struggling with? What are their concerns about their business, right?