Mark Rober

And I think that's how you launch a business.

That's how you make a microphone like this.

This is how you build a garden in your backyard, right?

It all, it starts with that.

It's that same process and it, it helps make things feel not daunting, right?

Because at the end of the day, if you're going to climb Mount Everest, it's just literally one step at a time and people get overwhelmed.

They're just like, how do I get up there?

That's so far.

And so the engineering design process allows you to break it down into those bite-sized pieces.

And then as failure comes, quote-unquote failure, you know that's part of the process.

And it's almost exciting.

It's more flavorful, right?

human psychology in here.

No, for sure.

I mean, that's what makes our species different than every species on the planet is our ability to collaborate at large scales and have shared goals.

And that happens through stories that usually are fictional, but that's part of, you know, you share a vision.

And if you can, and that is, you know, at Apple, I did find people were not only smart, maybe not quite as smart as at NASA, but they were better communicators across the board.

and that is almost that's equally important because if you actually want to accomplish something meaningful it it can't be just by yourself like you need a team if everyone's pushing in the same direction incredible things happen how do you get everyone to push in the same direction they have to believe in a shared vision and that ability to convince someone

of something to understand your vision is a superpower.

And you want to know how you do that?