Mark Rober

It's the same way you make a viral video.

You have to evoke a visceral response.

sharing the facts and being like, well, if we build this, it'll be 20% faster in the processing speed, right?

Nobody cares.

But if it's like, hey, if we build this, that's going to connect people.

And currently with Crunch Labs, that is our mission.

We want to reach as many brains as possible and infect them with this passion for learning and curiosity.

And we have 100 employees now, and we are mission driven.

And we get up and we're just like so stoked about what we're building and what we're creating.

And yeah, they're toys, which makes a great last minute Christmas gift, by the way.

Crunchlabs.com.

Crunchlabs.com.

But it's like you're learning and they're so fun.

First of all, they're so fun, but we hide the vegetables.

And before you know it, you're learning all these really cool things, but you have this emotional connection to it, right?

It's that same, you have to attach the learning to some emotion and some feeling.

Yeah.

And that's actually what we're doing.

This is something I'm only starting now to talk about.

We haven't talked about it publicly, but it's like releasing, making a full school curriculum, third to eighth grade.