Mark Rober

We are currently, we sell these direct to consumers, but I will say we are launching in like with retail products and stores like Target and Walmart.

In the STEM aisle, the STEM aisle sucks.

What's the STEM aisle?

Like STEM is like science.

Of course, but what is in there?

Every Target and Walmart has either four or eight feet dedicated to like STEM type toys.

And it's like the baking soda volcano, right?

Or like, geo, grow a crystal.

Stuff that's been the same for decades.

30 years.

It's just ripe for being disrupted.

And we have some really, really cool stuff that is completely going to disrupt that aisle.

I don't know if that's true, though, because we have, again, now it's ages 6 to 106, where Hack Pack is for its kind of robot.

Even if you've never coded before, you can put it together.

It's a really fun build.

And then we encourage you to, like, hack it and swap the – it's Arduino-based.

What's that?

Arduino is, like, a microprocessor.

Like, it's, like, a Raspberry Pi or – Oh, yeah, yeah, I know that.

Yeah, so it's a simple form of, like, a Raspberry Pi.