Mark Rober

So it's like, I can't teach you if I don't have your attention.

Okay.

So by teaching science in this way via spectacle, you come in, you get hooked.

You're like, wait, what?

And so that's what I really do is like, you know, I get your attention.

I hide the vegetables.

And this is actually something I have not really talked about this publicly, Mel, but I give you a big bombshell here, a big announcement here.

We're taking all the tricks I've learned over this 15 years of hiding the vegetables, of teaching science in a way that's exciting.

Kids and adults are choosing to watch these.

We're on the YouTube.

There's so many other options they can click on.

So we're going to make a full science curriculum.

Third to eighth grade.

This includes really cool videos, includes a lot of their favorite YouTubers that they already watch.

It includes resources for teachers.

It includes really cool demos they can do in class that are very inexpensive.

It also adheres to all the science standards.

And then we're going to make it free for all teachers.

No, it's going to cost like three.

It'll take about three years total.