Mark Rober

I do think some people are just born more naturally curious and probably born a little bit more naturally creative.

But there's a huge middle ground.

The research shows this.

We've worked a lot with Dr. Adam Green from Georgetown.

And you can actually measure...

you know, your brain using the, if you measure the alpha brain waves, that's highly correlated to creative problem solving, creative thinking.

So you can measure this with an EKG.

And what he found is that it's a muscle.

Creativity is a muscle.

Yes.

The more time you spend in that space, the more comfortable you are with it, the more quickly your brain goes to that spot.

So it's kind of like this idea of like a mind frame of just like,

Viewing the world through a lens of curiosity, viewing the world through a lens of like, huh, why is that?

Right?

Like the most, the best words to hear in science aren't like Eureka, I discovered it.

Like the best words that lead to the most scientific breakthrough is like, huh, I wonder why that happened.

Like it starts with an observation.

You're like, that was unexpected.

So in engineering, we call it first principles approach.

Like if you're trying to go to Mars, start from a very first principle.