Mark Rober

If you do that, then you spike back down to nothing.

But if you just sort of build one step at a time, happiness is found by just like incremental level ups, just little hits of dopamine, right?

I'm just like, oh, I got a little bit better.

Oh, I got a little bit better.

And I think in life, like I've really tried to like

we could have 500 employees and have all this venture capital and do all this stuff.

But like, I've pushed against all that.

And I'm just like, I just, if I want to reach as many brains as possible, the right way to do it is just, we're just little by little, we're going to creep up to this thing.

And as a result, like I've never gotten burnt out on YouTube.

And I would say like, I'm more stoked now than I have been in 15 years.

Mm-hmm.

I think the good news is like if you this is something that resonates and you struggle with, there is a very good solution for it.

And the anecdote to this feeling of like needing and chasing that dopamine, getting the next thing is gratitude.

So this is why sometimes you hear like having a gratitude journal or like before you go to bed each night, like literally writing down three things that happened that day that you were grateful for.

Because at any one time, incredible amounts of both abundance and scarcity exist in our world.

It just depends on which one you want to focus on, right?

Yeah.

And so when I find myself in this thing and feeling down that like, I should be doing better, I should be having more, the reset is like, man, look at what I have in my life.

And almost a hack for this, if you're still struggling to be grateful, imagine, take something away.

Say like a partner or someone that means a lot to you.