Mark White-Robinson
π€ SpeakerAppearances Over Time
Podcast Appearances
But he downloaded it, and he's like, oh, it was easy, and I'm like, I'm actually doing it, and I know I should have been doing more of it, and now I just don't need to worry.
It's like helping me get started, right?
And that was really cool, right?
So, yeah.
Yeah, yeah.
So we have like three really strong cohorts.
So there's the first home buyer cohort, right?
So that kind of mid to late 20s to mid 30s.
And those are the people who are just trying to save as much as possible in the easiest way possible, get that first house right.
So that's a big cohort we've got working really well.
Next one is like...
Mother's like over 45.
And I think that the story there is it's, hey, the kids are a bit grown up now.
We're a two-income family.
We're doing pretty well.
We just want to make sure that the goodness that we're having now financially carries on.
So that's a really strong cohort as well.
And the third biggest one is actually grandparents.
So these are people aren't in KiwiSaver themselves anymore, but they're gifting it to generally grandkids, but sometimes kids as well.
And, you know, you get four or five grandkids on it and they're, you know, getting each of those kids might be getting 30, 40 cents a day.