Mark White-Robinson

So we actually had quite a dream team.

So my background's like legal commercial.

So I've been like a lawyer doing commercial, enterprise sales, M&A, finance for my career.

Yeah.

um being one of our co-founders he's been like a financial markets professional so worked in the financial industry for his career as well and helped build out the kind of technology side of it for a lot of the existing financial institutions and then

Jared and Sam are our two developers.

So Sam's a cloud and platform engineer.

So he built the Fejo platform, which is what runs in the cloud and, you know, connects to your bank account, monitors it, processes it, initiates the payments, reconciles that, and then sends it onto your Kiwi server.

And Jared's a front-end developer.

So he built the app as well.

So we kind of, to build the product, we had

pretty much the skill set we needed.

We didn't have to go and spend like a lot on lawyers to kind of document it and do that or how do we actually build the money flows and things like that.

We had that kind of in-house with us for founders.

What we identified early on was our biggest weakness was how do we get the story out there.

So basically...

from you know I think by the end of 2023 we'd gone we'd spoken to a design agency for how do we tell this story how do we get it out there and that's been like kind of core to our build process as well is is that storytelling and that

you know how you get the story out there how you tell it in such a way that's compelling that it doesn't put people off because i think it doesn't really matter how good your tech is if people don't understand it and can't see it and don't get excited about it so how we package it up and get people excited about it has been critical

So I'm one of those people who actually read about fire like 20 years ago and

decided I wanted to do it.