Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So, yeah, we're looking to set those partnerships up and help people get in and save more with none of those fees there if we can.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
it's win, win, win, right?
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So the, the, the user gets like a cool new tool that helps them save more than they would otherwise.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
Um, the fund providers, they get extra funds under management.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So they, they usually charge fees on those funds.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So that helps grow the, the fees they're getting as well.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
Um, and we obviously get to stitch that all together, but, um,
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
It is quite powerful, right, because our average user is doing about $1,000 a year, and in KiwiSaver, an average kind of salary earner will do about $3,000 to $4,000 a year.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So it's kind of that 25% uplift in terms of contributions a year.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So it's a really meaningful amount, which is attractive to fund managers and things.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So our...
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
Our biggest challenge has always been telling people about us, right?
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So we were four founders, basically, who sat down quite a few years ago now, in April, May 2023, kind of sat down and we were like, we want to do something in KiwiSaver.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
That's kind of the original story.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
And we had this crazy idea of how do we kind of build this product for non-financial services businesses?
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
And what became Fijar was...
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
a tool on top of that, basically a funnel to make that attractive to those businesses.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
And we kind of built that because it was the easiest thing to do.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
Showed it to a few people and people really liked it.
Keep The Change
The App That Builds Your Wealth As You Spend: Feijoa Founder Mark White-Robinson
So we tidied it up and decided we wanted to