Mark White-Robinson

Give it a go.

Took then about a year to solve the regulatory issues and build the platform, get it all working.

Me and one of the other co-founders then left our jobs to give it a go full-time about last year, and we launched in September.

So kind of got all the way through that idea development, solving the regulatory issues, starting to have those initial conversations by kind of bootstrapping it.

ourselves and then once we got to market we knew that we needed to tell people about us and that was kind of beyond our means to do so we wanted to raise capital to do that so we went out earlier this year with a capital raise started talking to people with that plan of let's raise some money push a lot of it towards marketing get our story out there and get that kind of growth engine going

Because it really is about, you know, how fast you can grow to get to a revenue position, whereas then the business becomes self-sustainable.

Yeah, yeah, and it's the same, right?

Like if you need a truck for your business, you need capital for it, whether that's debt or selling equity to get it.

So, you know, capital's kind of that driver of business growth.

You need it to grow to either have another service or, in our case, push it to marketing and get that word out there.

We need that capital basically to grow.

Otherwise, you know, we've got a cool little business and we can get something and that organic growth will hopefully grow, but it's a long, slow process.

So the capital helps us accelerate that and get to a place where we've got a self-sustaining business a lot sooner.

How much have you raised so far?

We're about, we've just done a 750 grand we've raised so far and we're looking for a million total.

Yeah, generally a wholesale investor.

There's, yeah, they're under who you can raise money from if you're not a listed company and you're not throwing out massive expensive prospectuses and things like that.

You're relatively limited about who you can accept money from.

Um, so generally it's a wholesale investor and that's basically people who do it for a job or have significant amount to invest.

There is a potentially an option for people who don't fit that if they, um, if they've got a relationship to the business or a special kind of circumstances, there's a small category under that.