Mark Williams-Cook

You can get financial advice generated for you because of the way it's made.

It's not classed as they have published it.

That irks me from a point of view of Google, especially I feel has a responsibility in that they have 20 plus years of trust in their brand.

You know, big company, everyone knows Google, you know, it's the verb, right?

Still pretty much Google it.

And I've seen my parents do this where they will search for something, they will get an AI overview, and they will confidently tell me this is the answer.

And I'm like, no, actually, that's wrong.

Let's look at the site.

Oh, okay, it's wrong.

And they have the smallest disclaimer about AI generating answers may be wrong, to use the polite phrase we're not going to use.

And I think that's so problematic because...

If you, if you Googled something and you went to a website and you saw, you know, Mark Williams Kirk or whoever wrote this, you are human and you intrinsically understand that humans can be biased, that they can be wrong.

And you have some kind of defenses up against this.

Oh, you know, Mark has this political assuasion.

So I know what he's writing is tinged to this.

I can see that in his writing.

Yeah.

The difficulty is when you say AI made this answer, if you went out onto the street, I'd be really interested to know how many people could tell you even roughly how AI overviews are generated and about predictive text and stuff like this.

I don't think many people would.

And I think lots of people, therefore, just trust that, wow, it's AI, it must be smart.