Mark Williams-Cook

Maybe surprised or not, lots of people put their hands down.

And then we went into, well, why are you shopping from them?

And it came down to essentially convenience and speed.

You don't have to make an account.

I know I get next day or same day delivery.

I know the price isn't going to be wildly more expensive than elsewhere because of the internal competition.

And...

The talk I was doing then was actually just generally about AI and about agents and search.

And the point I was making was that if you look at any technology essentially throughout history, when you can provide someone with a similar reward, a similar output for less effort,

that is what is going to to win because you know people want to spend their time doing doing other stuff so the and the talk was was looking at okay the future is most likely going to be personalized agents who understand you your preferences your budget and

your parameters you prefer buying from companies like this you like the color yellow you've got size 11 feet you know you're a man okay you want trainers this is how much like cash you have these are the brands you like and it will do the legwork for you which is

arguably good in terms of I get the product that I want and it's very efficient but it does maybe cut out some of that discovery process and I think it does also open us up to more I guess monopolies

Just in terms of when things become convenient, they, you know, the natural kind of way of things is they become centralized and bigger companies eat smaller ones.

And then before you know it, you can't compete.

And then we end up in the alien scenario of five companies running everything, right?

Yep.

From a, from a search point of view, the thing that always concerns me is the, if you are a publisher online and you know, you guys will know this, right?

You have a certain responsibility in the information you publish.

Like we work with clients where in regulated industries, where if they're giving financial advice, like they have to be super careful.

Now, somehow, I'm guessing because of expensive lawyers and such, the people that are generating answers seem to not be responsible for that.