Mark Williams-Cook

Cause if you, if you stand in the way of Google making money, they will flatten you and you will not be a spec on their tire and there'll be down the road before you know it.

And we've seen that happen, you know, lots and I've advised has killed many a publisher.

Absolutely.

And even before that, you know, there are specific business types that have always been very vulnerable.

You know, it's happened in flights, you know, hotels where Google and, you know, they've been found guilty of having a monopoly and they've been ordered with the DMA and stuff to do various things.

But certainly that's things I've spoken to clients about before, which is literally like the...

um structure and strategy of their business and how they make money and having tough conversations with well i think it's likely google's going to move into this space so we need to think about how you can adjust your business model to make it work with google because you can't beat them you know it's not going to happen they hold all the cards they're the gatekeeper

Yeah.

I think I even know there's a specific article.

It's like a little thing that I think is quite famous where it says like, oh, let's reward them with a click because it's just like a basic search box.

Yeah.

And that's almost where ChatGPT is now, right?

And I think that's how people say it's very clean and it's like you just type the thing and you get the thing.

Great.

But I think they're on course to lose, what is it, around $10 to $15 billion this year, OpenAI?

Yeah.

I think it'll come down to how they end up monitored.

So my understanding is at the moment, even paid users lose OpenAI money for the cost of a training inference.

That's true from what I know too.

It's not like close.