Mark Williams-Cook

Like that's the nowadays the overriding system goal, right?

And the reason that organic results exist is because people prefer clicking on them to adverts.

So you need good organic results to get people to come back to click on the adverts.

And that is your place in the ecosystem.

It's a nice side effect that that means Google is trying to reward good content that makes people come back.

But there's other contradicting goals to that, which is Google wants people to stay in their ecosystem.

They don't want to leave the SERP.

They ideally want them to go to YouTube because, you know, I used to make a living running AdSense websites.

Right.

Because people go to websites, they click on the ads.

Brilliant.

Google can make more money without the middle person.

Right.

If you just click on the ad on the SERP, they're not giving anyone else a cut.

So they are motivated to do that.

So system goals is really important.

uh, understanding your, um, ingredient in their picture.

How do you basically, how'd you fit into their business model?

Because if you basically, how do you make Google money?

Yeah, it is.