Mark Williams-Cook

On their brand new, fresh account.

People look at post histories on Reddit, right?

It's one of the first things they do.

It's like, you seem a bit astroturfy.

Let's see.

Okay.

Yeah.

So, yeah, that to me is like all part of what SEO is.

I mean, the education we've got to help clients with.

And again, it's that strategic thing of you're aiming for what the system goal is, not what it's doing right now.

So just because, yeah, Reddit's coming up quite a lot doesn't mean you have to be there.

Yeah.

But there's ways to become that thing people are talking about.

So I had this as a slide when we're going through the presentation about the Google exploit, which was understanding

Google's like system goals, which there are many.

And we're told as SEOs, as webmasters, as business owners, you know, make good content or make quality content, whatever they want to call it this year.

And people do that and then they don't rank, right?

And it's because that's not what Google's trying to rank.

That's what they require.

One of the ingredients for their system goal and their system goal is to make ungodly amounts of money.