Mark Williams-Cook

It's basically a really posh way to say, just write a good sentence.

So it's like, you know, if you're saying like Kanda does, you know, SEO for such and such, it's explaining what the thing is, what it does and who it's for.

It's about just how you deliver the information.

But

all of these principles just align with the most basic good best practice, copywriting, content writing that's been around for, for so many years.

And there's a lot of that reinventing the wheel that, yeah, it is literally cringy when, you know, it sounds great.

And then someone asks you to actually explain it and they're kind of like, isn't that just what we're doing?

Yeah.

Yeah.

Um, good advice I think would be,

to always aim for well I'm trying to I'm trying to not say aim for the system goal because that would confuse people I think

When I approach SEO or AI search optimization, it's always about doing what's best for the company in the most search friendly way possible.

So it's very, very rare nowadays.

I say we need to do this initiative for SEO.

There's always another reason.

So we are doing digital PR.

If search engines didn't even exist, we would still be doing it because it's building equity.

We're getting seen in these places.

So my golden rule of SEO for years was always there's nothing you should do for SEO that has a negative impact on the user.

At all.