Mark Williams-Cook

Absolutely nothing.

If you, if it does, then you're doing it wrong.

So if you're changing your writing for SEO and it's making it worse for the reader, wrong.

You know, it's not the thing that's going to be rewarded long-term.

And I think just those two, those kind of two things like can steer you away from so many suggestions, which are ultimately harmful because there's stuff people tell people to do, um,

The geo advice I've seen, when you get down to it and say, okay, fundamentally, what do you do for geo that you do not do for SEO?

All of the things I've seen listed are pure manipulation, like trying to trick the AI search platform.

And it's like, you will get punished for this eventually.

Like you said, when...

When Google started, it was like people were like, oh, I can put white text on a white background.

And it's like, yeah, you can.

And then they'll work it out.

And then you'll be in a hole you have to dig yourself out of.

There's a great saying.

I always see one of my colleagues, Lily Ray, saying it, which is that it works until it doesn't, which is a great way to describe a lot of these tactics.

Sure.

So I'm pretty active on LinkedIn.

And if you wanted more of a view into my random thoughts, what I'm doing day to day, I'm also on Blue Sky, so BSky.

Both of them you can find me if you search for Mark Williams Cook.

I think I'm actually the only Mark Williams Cook on the internet.