Mark Zuckerberg

And we're a big enough company at this point that we don't have to. We can build our own core technology platforms, whether that's going to be AR glasses or mixed reality or AI. So I think that's somewhat of an imperative for us to go do that. But these things are not like pieces of software that are monolithic. They're ecosystems. They get better when other people use them. So for us,

And we're a big enough company at this point that we don't have to. We can build our own core technology platforms, whether that's going to be AR glasses or mixed reality or AI. So I think that's somewhat of an imperative for us to go do that. But these things are not like pieces of software that are monolithic. They're ecosystems. They get better when other people use them. So for us,

There's a huge amount of good, and it philosophically lines up with where we are. I mean, look, I definitely firsthand have a lot of experiences where you're trying to build stuff on mobile platforms, and the platforms are just like, nah, you can't build that. That's frustrating.

There's a huge amount of good, and it philosophically lines up with where we are. I mean, look, I definitely firsthand have a lot of experiences where you're trying to build stuff on mobile platforms, and the platforms are just like, nah, you can't build that. That's frustrating.

What's up?

What's up?

We can take a detour.

We can take a detour.

Okay, this is quite a detour. Quite a detour.

Okay, this is quite a detour. Quite a detour.

I'm sorry. I was like really wound up.

I'm sorry. I was like really wound up.

It was a pretty different technical issue. So I mean, our legacy was building on web for websites. And we were very used to building one thing and being able to continuously deploy it. And it fits with our iteration style and all that. So now, all of a sudden, this app model comes along. And it's like, we have to build, like, different ones for each phone.

It was a pretty different technical issue. So I mean, our legacy was building on web for websites. And we were very used to building one thing and being able to continuously deploy it. And it fits with our iteration style and all that. So now, all of a sudden, this app model comes along. And it's like, we have to build, like, different ones for each phone.

And you have to go through approval to get it shipped. And we have to wait weeks before it can ship. It's like, this sucks. So we're like, all right, we have an idea. Let's build this platform where we can get a web-based platform. So you basically build a native shell. And you build this web-based platform in it. And we'll be able to just update our apps every day. And we'll ship one thing once.

And you have to go through approval to get it shipped. And we have to wait weeks before it can ship. It's like, this sucks. So we're like, all right, we have an idea. Let's build this platform where we can get a web-based platform. So you basically build a native shell. And you build this web-based platform in it. And we'll be able to just update our apps every day. And we'll ship one thing once.

And we'll update our apps across Android and iPhone. Blackberry and Windows Mobile and all the stuff that existed at the time because it hadn't gotten consolidated yet. And we're like, basically, whatever downside we are going to have from not having the most native thing, we're going to make up for in velocity and by having way more of our energy focused on one platform. Well, we were wrong.

And we'll update our apps across Android and iPhone. Blackberry and Windows Mobile and all the stuff that existed at the time because it hadn't gotten consolidated yet. And we're like, basically, whatever downside we are going to have from not having the most native thing, we're going to make up for in velocity and by having way more of our energy focused on one platform. Well, we were wrong.

It turned out that having the native integration was actually critical for having the interactions feel good. So we basically went through this period where we had to go rewrite our apps from scratch. And that coincided with mobile growing dramatically. And mobile, we didn't have any revenue. because it may seem like it's pretty similar, but there's a very big difference.

It turned out that having the native integration was actually critical for having the interactions feel good. So we basically went through this period where we had to go rewrite our apps from scratch. And that coincided with mobile growing dramatically. And mobile, we didn't have any revenue. because it may seem like it's pretty similar, but there's a very big difference.