Mark Zuckerberg

So now, kind of the...

the corpus of of kind of content candidates that we could potentially show you expanded from you know on the order of thousands to on the order of hundreds of millions so completely different infrastructure and we um started working on on doing that and we were constrained on um on basically the infrastructure that we had to catch up to what tick tock was doing as quickly as we would have wanted to um so i basically looked at that and i was like hey

We have to make sure that we're never in this situation again.

So let's order enough GPUs to do what we need to do on reels and ranking content and feed.

But let's also let's double that, right?

Because again, like our normal principle is there's going to be something on the horizon that we can't see yet.

Did you know it would be AI?

Well, we thought it was going to be something that had to do with training large models, right?

I mean, but at the time, I thought it was probably going to be more something that had to do with content.

But I don't know.

I mean, it's almost just the pattern matching and running the company is there's always another thing, right?

So I'm not even sure I had... At that time, I was so deep and just...

you know, trying to get, you know, the recommendations working for reels and other content.

Cause I mean, that's just such a big unlock for Instagram and Facebook to now being able to show people content that's interesting to them that they're from people that they're not even following.

But, um, yeah, I, that, that ended up being a very good decision in retrospect.

Yeah.

Yeah.

Okay.

And it came from being behind.

So then it wasn't like I was, you know, it wasn't like, oh, I was so far ahead.