Martín Escobari
👤 SpeakerAppearances Over Time
Podcast Appearances
It's become incredibly competitive.
You have to have more clarity what is your competitive edge.
How have we thought about our edge?
Brand.
We've built this brand about being good partners.
This brand means something.
People get value from GA inside.
Attracts, helps them recruit talent, get clients, go public.
Scale to have muscles that small shops don't have.
We have 100 people in operations.
They can help you with pricing, Salesforce effectiveness, AI for what customer service, whatever you need.
We got a team.
It's there for free.
We got an in-house human talent team that has taps into a database of 15,000 vetted executives.
You need a CTO who'll send you a list tomorrow of eight guys in the area who we've worked with and I think fit.
That's an area.
And then you have to be a specialist.
Can't be a generalist anymore.
So we've chosen what we call the GA power alleys.
There are 16 power alleys, things like AI applications, value-based care, digital payments.